SOCIAL MEDIA

Social Media For Local Businesses

The biggest mistake most businesses make when approaching Social Media, is to sign-up with too many Social platforms at once. Not all businesses are made equal; nor are the clients you are trying to attract. It is critical to find out where your ideal customers are hanging out before investing any time, or effort into Social Media Marketing.

Experience has taught us which Social Media Channels work best for local businesses in South Africa. Our clients are generally small to mid-size businesses with minimal staff and small budgets for Social Media Marketing. Knowing this ensures that the Social Media Services provided are well suited to your requirements.

Social Media Marketing

Using Social Media for Traffic and Leads

Which Social Media Platforms Should You Use?

Answering these simple questions may help you decide…

  • Which Social Platforms are your competitors using with Success?
  • Which Social Platforms will drive traffic to your Website/Blog?
  • Which Social Media Sites are your potential Customers using?
  • Which Social Media Channels are popular in your Country?
  • Which Social Media Platforms are you Comfortable with?

‌ Tip: Don’t over extend your Social Media presence at first. Start with a single network and grow it before starting another.

THE BEST SOCIAL MEDIA PLATFORMS

for Brand Building, Website Traffic and Lead Generation

  • FACEBOOK

    Facebook is probably the biggest Social Media site currently being used by your customer base and probably by your competitors too. Due to it’s popularity and the fantastic marketing tools available within Facebook, it comes highly recommended, if not an essential component in a well-rounded online marketing strategy. We highly recommend having a Facebook Business Page used in unison with other features within Facebook.

  • INSTAGRAM

    In 2017 Instagram became the new Social Media Powerhouse and is still exceeding expectations when it comes to growth. It is definitely a platform that can be utelised to grow brand and product awareness and with some smart ‘jacking’ can be used to drive traffic and leads to your website. Instagram Ads are also pretty effective.

  • TWITTER

    Twitter is a Powerhouse when it comes to driving clicks or traffic to a Website or Blog. It is NOT a platform we use to it’s full potential, but when integrated with your company blog it can be used to automatically increase your followers and drive traffic to your website/blog. For this reason, we recommend local businesses have a Twitter Page.

  • GOOGLE+

    To be ‘blunt’ Google+ is a Social Media wasteland the likes of a scene from a MadMax Movie (desolate with a few mad-men running around). However, it belongs to Google and integrates with Google My Business, which is the primary reason we recommend EVERY Local Business use it. Google My Business is the only way to get your business verified on GoogleMaps and in order to get the best out of your Maps Listing, you NEED Google+.

  • LINKEDIN

    If you want to hang-out where other business professionals hang-out, LinkedIn is the Social Media platform for you. We highly recommend LinkedIn for you as an individual (personal profile) and for your business (Business Page). If you are a business that provides Business-to-Business Services (B2B), then this Social Platform is a must have. As mentioned before; go where ‘your people’ are and business professionals are on LinkedIn.

  • YOUTUBE

    Marketing using Video is the biggest trend in Online Marketing today. YouTube is also the second biggest Search Engine in the world with people searching for videos on almost anything and everything imaginable. Needless to say, if you intend using these platforms, you will need the Videos to upload to your account(s). These can be anything from simple slide-shows to product sales and/or various how to videos if applicable.

  • PINTEREST

    If you want to hang-out where other business professionals hang-out, LinkedIn is the Social Media platform for you. We highly recommend LinkedIn for you as an individual (personal profile) and for your business (Business Page). If you are a business that provides Business-to-Business Services (B2B), then this Social Platform is a must have. As mentioned before; go where ‘your people’ are and business professionals are on LinkedIn.

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Other Social Sites and Social Bookmarking

As a Search Engine Marketing Business, we mainly use and implement Social Media Strategies to build Brand Awareness and to help with Website Traffic Generation and Lead Generation. There are way too many Social Networks and/or Social Bookmarking Sites to mention, but if you have a need for anything beyond what we’ve listed above let us know and we will do our best to help you.

At the end of the day; “Your Success is Our Success

SECURE PAYMENTS

BUSINESS HOURS

Mon - Thu: 08h30 - 16h00
Friday: 08h30 - 15h30
Saturday: By Appointment
Sunday: Closed
Public Holidays: Closed

CONTACT INFO

‌‌‌15c Hof Street, Table View
    ‌‌‌‌Cape Town, 7441

‌‌‌‌‌ ‌‌‌ 081 398 1954
‌‌‌‌‌‌‌‌‌‌ ‌‌‌sales@futurityweb.co.za

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