SOCIAL MEDIA FOR LOCAL BUSINESS
Marketing & Growing YOUR Business Using Social Media
Social Media can expose your Local Business to new potential customers in many ways.
To achieve this you need to start your efforts with a purpose or GOAL in mind as simply posting content with no objective will get you nowhere.
We tackle Social Media differently, using it as a set of tools to expand your brand awareness, to drive traffic to your website and using it to build links for better Search Engine Rankings.
Our primary GOAL is to get new clients for YOUR business using Social Media!
Which Social Media Platforms Should You Use?
Answering these simple questions may help you decide…
- Which Social Platforms are your competitors using with Success?
- Which Social Platforms will drive traffic to your Website/Blog?
- Which Social Media Sites are your potential Customers using?
- Which Social Media Channels are popular in your Country?
- Which Social Media Platforms are you Comfortable with?
- Will the chosen platforms convert followers into Customers?
OUR RECOMMENDED SOCIAL MEDIA PLATFORMS
These are the Social Media Platforms we can assist you with…
Facebook is probably the biggest Social Media site currently being used by your customers and competitors too. Due to it’s popularity and the fantastic marketing tools available within Facebook, it comes highly recommended, if not an essential component in a well-rounded online marketing strategy. We highly recommend having a Facebook Business Page used in unison with other features.
In 2017 Instagram became the new Social Media Powerhouse and is still exceeding expectations when it comes to growth. It is definitely a platform that can be utelised to grow brand and product awareness and with some smart ‘jacking’ can be used to drive traffic and leads to your website. Instagram Ads are also pretty effective.
Twitter is a Powerhouse when it comes to driving clicks or traffic to a Website or Blog. It is NOT a platform we use to it’s full potential, but when integrated with your company blog it can be used to automatically increase your followers and drive traffic to your website/blog. For this reason, we recommend local businesses have a Twitter Page.
Pinterest is a firm favourite, where people and/or businesses can post (pin) images or videos they find interesting. The concept being to gain followers of like minded people (i.e. people who like and share the same things as you). We like Pinterest because it doesn’t take up to much time and it’s great for generating free traffic to your website or sales pages.
If you want to hang-out where other business professionals hang-out, LinkedIn is the Social Media platform for you. We highly recommend LinkedIn for you as an individual (personal profile) and for your business (Business Page). If you are a business that provides Business-to-Business Services (B2B), then this Social Platform is a must have.
Marketing using Video is the biggest trend in Online Marketing today. YouTube is also the second biggest Search Engine in the world with people searching for videos on almost anything and everything imaginable. Since people follow you by subscribing to your channel and are able to comment, it gets classified as a Social Media Platform. It’s awesome for brand building and traffic generation.
HOW WE TACKLE SOCIAL MEDIA
Using Social Media for Link Building and Client Acquisition
Available Username Research
Setup up of Social Profiles
Business Info Optimisation
SOCIAL MEDIA GRAPHICS
Logo Creation and Re-sizing
Cover Image/Video Creation
Post/Advert Template Design
Blog to Social Auto-Posting
Content Creation and Scheduling
Content Scraping and Sharing
WE USE SOCIAL MEDIA TO DRIVE TRAFFIC
Our Social Media Services are provided to help with single tasks or to get you started.
We assist with Setup, Seed Content, Automation and Social Media Graphics…
Note: For ongoing growth and link building we use automation.
Other Social Media Sites & Social Bookmarking
As a Search Engine Marketing Business, we mainly use and implement Social Media Strategies to build Brand Awareness and to help with Website Traffic Generation and Lead Generation. There are way too many Social Networks and/or Social Bookmarking Sites to mention, but if you have a need for anything beyond what we’ve listed above let us know and we will do our best to help you.